Seasonal Marketing is a new trend that uses current trends to promote your product or service. Seasonal Marketing provides a unique opportunity to connect with customers and build brand loyalty. As such, the following five benefits offer great return on investment. The benefits are as follows:
A: Seasonal Marketing allows you to capitalize on major national or international holidays and celebrating special occasions such as birthdays, graduations, weddings, anniversaries and more. Essentially, targeting key seasonal events and celebrations for your business. Seasonal marketing is all about searching out appropriate opportunities during certain times throughout the year and capitalising on them.
Seasonal Marketing allows you to create unique promotional campaigns around popular themes and enhance your corporate identity. For example, Holiday Season provides an excellent opportunity for you to advertise for your business with related products. Similarly, if you want to increase sales in the festive period you could use Christmas themes, associated products and campaigns. Additionally, you could extend the same promotional campaign throughout the summer to maximise the visibility of your offers.
B: Seasonal Marketing provides numerous opportunities for you to improve your customer experience. Holidays like Thanksgiving, Cyber Monday, and Christmas are naturally designed around specific times of the year when people are looking to spend their Thanksgiving weekend or Christmas gift shopping time. In contrast, more unpredictable times such as Easter, Mother’s Day, Halloween and New Year’s Eve offer less predictable spending periods and so have greater potential for large increases in sales. Seasonal marketing campaigns also help to spread brand awareness by connecting existing customers with new offers or complementary products offered by your competitors.
C: Seasonal Marketing is a great way to spread the word about your company outside of traditional advertising channels. It allows you to promote your business or message to a large number of people at different times of the year. This can be particularly useful for boosting sales during the downtime between semesters or breaks at schools. In addition, promotional activities can be carried out over a longer period of time, such as during the summer months when school is not in session. In both these cases you are able to make use of the promotional opportunities offered by the Seasonal Marketing Program.
D: Many businesses choose to implement seasonal marketing campaigns during certain times of the year, such as at Christmas, Easter or Halloween. These types of campaigns tend to be simple affairs that do not require a great deal of research or preparation. However, the results of these kinds of promotions can be dramatic. As well as reaching a larger number of people during certain times of the year, they can also create increased interest in particular products or services that you may not otherwise have targeted. Additionally, this type of promotion can help to spread the word about events or other attractions occurring nearby at this time of year. This type of publicity can be especially helpful for small businesses that are trying to get noticed by a wider customer base.
E: The Seasonal Marketing Program enables marketers to design and execute a series of promotional activity around a single theme. This is perfect for companies that are looking to enhance the reach of their marketing efforts or who want to find innovative ways of attracting new customers. One of the most common uses for seasonal marketing will be for marketers who want to target potential holiday shoppers. By using a marketing campaign during the Christmas and holiday season, marketers can greatly increase their chances of attracting new clients or potential customers. Seasonal Marketing also has the potential of increasing brand awareness among potential customers during the various seasons throughout the year.
F: There are a number of different ways that you can gauge the effectiveness of your Seasonal Marketing Campaign. One of these is to monitor the responses to your seasonal campaigns on major search engines such as Google. Generally, internet users tend to be more interested in topical items that they have recently been exposed to. Google’s very popular keyword tool can provide valuable insight into what terms are generating the most interest from internet users and search engine crawlers. You can use these keywords as the basis for additional SEO campaigns, or else you can simply incorporate them into all of your current SEO efforts.